OnePlus invests in a superior screen with the OnePlus 7 Pro - and that is reflected in the price

OnePlus unveiled the OnePlus 7 Pro . The Chinese manufacturer is investing in a better screen in its latest smartphone, but the price has also risen again. The former budget topper now seems to be able to really compete with Samsung, Apple and Google - both in terms of price and hardware.
"I am so proud of what we have built with the OnePlus 7 series and can't wait for people to try the screen," said CEO Pete Lau, who has already released some creamy details about his new flagship in recent weeks.
The OnePlus 7 Pro has a 6.67-inch OLED screen with a resolution of 1440 x 3120 pixels. The display is slanted on the sides, a design that we mainly know from Samsung's Galaxy phones, and has almost no black edges all around.
The drop-shaped notch that the OnePlus 6T still had , has now disappeared. The selfie camera comes sliding up from the top of the device, a mechanism that, according to OnePlus, it must last at least 300,000 times. The phone also has fall detection: if the device slips out of your hands, the selfie camera automatically retracts.
Furthermore, there is support for HDR10 +, the latest standard for showing films and series as realistic as possible. HDR stands for High Dynamic Range and is one of the most important developments in display in recent years.

But the most important innovation in the OnePlus 7 Pro is the faster screen refresh rate. The display refreshes 90 times per second, which is 60 Hz for most smartphones. Scrolling, gaming and watching video therefore look smoother, because the screen conjures up a new image more often than with other phones.

Price of the OnePlus 7 Pro

The results are impressive. The DisplayMate testers give the screen of the OnePlus 7 Pro the highest possible rating: an A +, just like the iPhone XS Max, the Google Pixel 3 XL and the Samsung Galaxy S10.
According to CEO Lau, OnePlus has spent three times as much on the display as with previous phones. But that superior screen has a price tag: the OnePlus 7 Pro is available from 709 euros, 150 euros more than the suggested retail price of its predecessor, the OnePlus 6T.
This means that the Chinese brand is no longer the best choice for tech enthusiasts with a tight market. That role seems to have been taken over by Pocophone, a subsidiary of the Chinese company Xiaomi.

OnePlus is not a price fighter

Founded in 2013, OnePlus has built up a large number of fans in recent years. The company's smartphones were known for their good price-quality ratio: excellent specifications for a low price.
For example, the company's very first smartphone, the OnePlus One from 2014, cost 269 euros. The low price in combination with smart marketing tricks immediately caused a lot of buzz in the smartphone world. But in recent years the OnePlus devices have risen considerably in price.
“We are not a price fighter. In Europe, a smartphone costs around 200 euros, so we are quite high up in the market, "co-founder Carl Pei told Business Insider about that in 2018 “We build what we believe is the best product and that is how we determine the price. But we do want to stay cheaper than other premium devices. ”

The regular OnePlus 7 does not have a super-luxurious screen

For people with a smaller budget, the Chinese smartphone brand does bring the regular OnePlus 7 to the market, without super-the-luxury screen. It has a price tag of 559 euros for the cheapest version.

 OnePlus 7 Pro6 GB128 GB
OnePlus 7 Pro8 GB256 GB
OnePlus 7 Pro8 GB256 GB
OnePlus 7 Pro8 GB256 GB
OnePlus 7 Pro12 GB256 GB
OnePlus 76 GB128 GB
OnePlus 78 GB256 GB
But all attention goes to the OnePlus 7 Pro. The device is equipped with the Snapdragon 855, the most powerful chip that Qualcomm is currently making. The Samsung Galaxy S10 and the LG G8 also have this chipset.

Furthermore, the OnePlus 7 Pro has three rear cameras: a main camera of 48 megapixels, a wide-angle lens of 16 megapixel and an 8 megapixel telephoto lens with 3x optical zoom.

Post a Comment