It's official: Google withdraws from the tablets



Tablets have never been the strength of Android or Chrome, and the Alphabet (WKN: A14Y6F) (WKN: A14Y6H) subsidiary, Google, has just confirmed that it will forgo this division in the future. The news comes less than a year after the company unveiled the Pixel Slate, its first Chrome OS tablet that Google ambitiously thought could compete with Apple's iPad Pro and Microsoft's Surface Pro as a laptop replacement. That's a big hurdle to hit, especially when the price approaches $ 2,000, if you include the keyboard and stylus.
The Pixel Slate received only mediocre reviews, and with immaculate hardware; The errors of the device are all focused on the software that is trying to make too much and is not very good at it.

Hold on to laptops, do without tablets

Business Insider reports that Google has abandoned two unpublished tablets that have been worked on, both of which are smaller than the 12.3-inch model and should be delivered later this year. The search giant was not satisfied with the quality control of the tablets, the report said.
BI had previously reported rumors that Google would withdraw from both tablet and laptop hardware, but that does not seem to be the case, because Google says the company is using its Pixelbook laptops, which also Use the operating system, go ahead. The company will continue to support existing Slate customers and the software platforms themselves as third-party manufacturers continue to bring Android and Chrome tablets to market.
"Chrome OS has grown in popularity across a wide range of devices, and we continue to work with our ecosystem of partners on laptops and tablets," said a Google spokesperson. "For Google's hardware, we'll focus on Chrome OS laptops and continue to support Pixel Slate."
Google hardware boss Rick Osterloh also confirmed the news on social media.
Rick Osterloh
- 20 June 2019
Hey, it's true ... Google's HARDWARE team will focus exclusively on building laptops, but the Android & Chrome OS teams are 100% committed to working with our partners on tablets for all segments of the market (consumers, businesses, edu).
Some of the articles were confusing, so we wanted to clarify that. And of course, we will fully support Pixel Slate in the long term as well.

Better hardware options elsewhere

Given Google's subdued success on the tablet market, it is unsurprising that Google is withdrawing the tablets. There are far better hardware options for the company, such as mid-range smartphones and smart speakers.
Launched last month with a starting price of just $ 399, the Pixel 3a received praise for the strong performance promise offered at this mid-range price. The smart home portfolio is gaining ground, and Google is now regrouping under the Google Nest brand while adding a new and larger Nest Hub Max. Google Home Speakers are going head-to-head in competition with Amazon.com in smart-speaker racing, even outpacing the e-commerce giant in Europe, according to IDC's Francisco Jeronimo.
Francisco Jeronimo
@fjeronimo
#GoogleHome overhauls #AmazonEcho in Europe. Although @amazon entered the market much earlier than @Google, it is slowly expanding into new countries. Smart Speakers is one of the fastest growing #SmartHome segments. In Europe, shipments increased 58% year-on-year in the first quarter of 2019.
It makes much more sense for Google to focus its efforts on areas where the company is gaining momentum and momentum. The Pixel Slate will miss nobody in the portfolio
Source: www.fool.de

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