Samsung Onyx . Cinema LED Technology


It's been awhile since Samsung is working on a technology that can replace the traditional projection means of indoor movies. With Onyx, the Korean seems to hold the good end

Image display technologies follow each other and are not alike. Samsung knows something since the brand manufactures TVs since the 80s. It's been a few years that it refines its QLED screens for the general public (we recently told you the latest TVs in its range) against LG who made the bet on OLED for its large slabs. But the Korean giant is also interested in the professional sector and as a means of demonstrating its know-how. While the industry has always resisted crises, it is increasingly competing with streaming and SVoD. Its actors are trying to offer a premium service by highlighting exclusive features. Room Dolby Cinema, Imax, ICE, Screen X or 4DX, there is now plenty of choice

The Korean firm has a strong experience in B2B display and has decided to use it to modernize how to consume indoor movies. It is in this context that the Onyx Cinema Led, on HDR compatible screen, does not reflect the image of a projector, but distributes it directly, as would a television. To this, this emissive slab uses SMB LEDs, which have the advantage of being able to go out completely, like OLED. However, it is not about MicroLEDs, which we could see on the installation "The Wall" at CES 2018. By stacking 96 panels of this type, Samsung manages to recreate the quality of a HDR screen size XXL


The interest of such an installation is so logistic. The operator no longer needs to allocate space for the projection and can integrate more seats in the room. Three screen sizes are currently available: 5m, 10m or 14m. In case of problem on some pixels. just change the panel. The recalibration is apparently done quickly

Unlike a canvas, these RGB LEDs can enjoy a high brightness, with peaks of up to 500 cd / m2. As a result, the contrast is much greater and the image is sublimated. This makes it possible to overcome one of the major faults in 3D

Many viewers complain that the picture is not bright enough when watching a movie with glasses. Samsung promises that its onyx screen allows a significant improvement of the experience, thanks to a more pronounced effect of depth
HDR Broadcast of Chant du Loup (Antonin Baudry), the first French feature to be reworked for this type of room. The session took place in the rooms of the Pathé Beaugrenelle ... and we must admit that the image is very convincing. When turned off, it is almost impossible to distinguish the edges of the screen. The film takes place in the depths of the ocean, which allows to appreciate the different shades of blue, and the quality of general transcript of the colors. Same observation in the interior when the lights and the screens are reflected on the actors. This reinforces the practice without the garbage by the director. A very good point

It's so necessary to rethink the sound, which does not come this time from behind the screen. Samsung has decided to place its speakers above and below the slab. By the Dolby Atmos, which is most appropriate for this child of feature film. At Samsung, the image prevails.

Gary Guillier-Marcellin, director of Samsung Electronics France's display division, said he was not satisfied with the cost of doing so. Ditto on the exact consumption even if it was specified that it was similar to a xenon solution
< What about the tariff? Pathe announces that the films broadcast in 3D in these rooms will cost an additional three euros. A numberless similar to its competitors. It wants to be necessary that the spectators concerned (which is far from the case of all French) choose the technology that suits them best. But for that, it will test

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